July Update: Seasons Change, but the Mission Doesn’t July is here, and it feels like a fitting month to reflect. As we celebrate 250 years of America, I’m reminded that the things that stand the test of time aren’t built overnight. They’re built through consistency, commitment, and people who continue to show up. That’s exactly what this community has become. Member of the Month This month’s Member of the Month is Jerry Long. If you’ve been around Iron Cowboy for any amount of time, you’ve probably crossed paths with Jerry. He’s one of those people who makes a room better simply by walking into it. Jerry spent years in our regular classes, always working hard and proving that age is never an excuse to stop challenging yourself. After taking some time away, he came back when we launched our L.I.F.E. Class. It didn’t take long before he started doing what...Read more

Today’s blog is about the cost of training and the value you get from it. At first glance, you might assume I’m talking about your gym membership and whether you’re getting enough value in return for what you pay each month. While that’s certainly a valid conversation, it’s not exactly what I want to discuss today. The idea behind this post is that, at the end of the day, everyone is training for something. Maybe you started because you wanted to lose weight. Maybe it was to gain muscle, improve your health, train for a marathon, complete a HYROX event, prepare for hunting season, keep up with your kids or grandkids, or look better in the mirror. In my 14 years of coaching, I’ve found that most people aren’t pursuing just one goal. More often than not, they’re chasing a combination of goals at the same time. This often creates...Read more

I can’t believe how fast this year is flying by. We had an awesome May, highlighted by Murph and a lot of fun workouts. As we head into summer, I’m excited for a season filled with fitness, outdoor adventures, and watching all of you continue making progress. This month, I want to revisit a mindset that I believe is critical to long-term success: consistency is what gets us where we want to go. We have to let go of the idea that fitness is a quick fix. If you’re expecting immediate results, you’re likely going to be disappointed—not because quick changes can’t happen, but because quick-fix thinking often creates a cycle that repeats itself over and over again: get in shape, fall out of shape, start over, repeat. I’d much rather see someone commit to one solid hour of training, three to four times per week, for the next ten...Read more

May is here, and we’ve got some fun things coming up. But before we dive into the newsletter, I wanted to share something personal. As many of you know, we said goodbye to Kota last month. Even though we knew it was coming, it was incredibly hard. She was with us from day one of starting this gym, and in many ways, it feels like the closing of a chapter. I’m deeply grateful for the last ten years we had with her, and for the amount of time I was able to spend alongside her each day. Part of why I wanted to mention it here is simply to say thank you. Thank you for being patient over the years with me bringing the dogs to the gym. Thank you for every scratch behind the ears, every belly rub, and every moment of kindness you showed her. Those things mattered....Read more

April’s here—and we’re calling for showers. Not the kind you step into, the kind we actually need: rain. Ironically, it’s coming down right now. And speaking of rain, today’s thought is inspired by two of my favorite artists—on opposite ends of the spectrum: 50 Cent and Luke Combs. “When it rains, it pours.” What am I getting at? Habit stacking. You get to choose what you stack—but once it starts, it builds fast. Ever notice how when one thing goes wrong, it feels like everything follows? That’s not random. One poor choice lowers the bar for the next one. And the next. But the flip side is just as powerful. One good choice makes the next one easier. Show up for a workout? It’s easier to eat better. Eat better? It’s easier to stay consistent. Momentum works both ways. So how do you shut off the storm of bad decisions?...Read more