We’re drowning in information. Every scroll, every podcast, every “expert” is telling you there’s a better way to train. A more optimal split. A more scientific protocol. A more cutting-edge recovery method. This diet beats that diet. This system outperforms that system. Train this energy system. Avoid that hormonal spike. Optimize everything. In theory, information is power. In reality? It’s noise. Most people aren’t suffering from a lack of knowledge. They’re suffering from paralysis. They can’t tell what’s legit and what’s snake oil wrapped in good branding and big words. Now we’ve got “science” chiming in on everything. Don’t train too hard — you might overtrain. Make sure you hit Zone 2 twice a week or you’re sabotaging your longevity. Don’t spike cortisol. Maximize recovery. Microdose intensity. Optimize. Optimize. Optimize. Longevity. Sports performance. Sport-specific. Nervous system regulation. Hormone optimization. It sounds impressive. And to be fair — some of it...Read more

Happy February! We are excited for this month to finish up our Open cycle program, kick start the CrossFit Games OPEN, and see you guys have some big wins. With that being said, I already know some of you are feeling the pressure in your mind of why you shouldn’t sign up… To put it, it’s not about how well you perform. The magic of the CrossFit Open has never been about how well someone in our gym does. It’s about doing something as a group, collectively, that gets us uncomfortable, rallying around each other, seeing people do things for the first time. We would LOVE to have another intramural open, but the more people, the more fun it is. So we will keep tabs on sign-ups before committing to this. The benefits of signing up are endless. Here’s why we’re signing up: Track your progressWe show up every day striving to...Read more

What It Is and Why You Should Do It Every year, the CrossFit Open marks a turning point in the season — and for many athletes, a turning point in their training. From February 26 through March 16, the CrossFit Open brings together hundreds of thousands of athletes around the world for three workouts over three weeks. Whether you’re brand new to CrossFit or a seasoned veteran, the Open is designed for everyone. So… what is the CrossFit Open? The Open is the first stage of the CrossFit Games season, but don’t let that intimidate you. At its core, the Open is a worldwide fitness event where athletes complete the same workouts and submit their scores online. Each workout: Is released weekly Has multiple divisions and scaling options Can be adapted to meet you exactly where you’re at This means every athlete can participate, regardless of age, experience, or fitness...Read more

Happy New Year!I can’t believe it’s already here. As we step into a new year, we’re excited for what’s ahead and motivated to help each of you continue improving your fitness, reaching your goals, and becoming the best version of yourself. With the new year comes a reminder—whether you’re brand new or an Iron Cowboy veteran, you’ve chosen the path toward a better you. That choice isn’t easy. Showing up day after day is the hardest part. Motivation is fleeting. We can’t rely on it alone, because it never lasts. That’s why so many people start working out and eventually quit—or never start at all. Discipline is what carries you forward. I like to think of this gym as a lighthouse in a sea of chronic disease, and each of you represents what it means to live a healthy, intentional lifestyle in our community. You are the life boats helping...Read more

This 30-day nutrition challenge is designed to kick-start your nutrition journey and your New Year! CHALLENGE DATES: January 5th – February 15th COST: $25 per person ($50/team). You can’t put a price on being healthy, and we want asweet jackpot for the winners!THE PRIZE: Cash! All proceeds from the challenge will go directly to the winning team.WHAT AM I GETTING MYSELF INTO?We encourage healthy eating and viewing food as fuel. If you follow these suggestions,you’ll not only be looking and feeling better, but you’ll also be well on your way to ahealthier lifestyle. Eat whole foods as much as possible: Whole foods are foods that are minimallyprocessed. They are typically natural and unrefined, and are close to their original formas they are found in nature. Examples of whole foods include: Fruits and Vegetables Grains (such as whole wheat, oats, quinoa, and brown rice) Legumes (such as beans, lentils, and peanuts)...Read more